5 Real Estate Marketing Tips for Agents in Baton Rouge

In the competitive real estate industry, agents may need help marketing their unique skills and properties effectively. Bob Brooks School understands that real estate marketing in Baton Rouge is essential for building your brand and attracting the right clients. A strong marketing strategy helps showcase your listings while establishing trust and credibility in the eyes of potential buyers and sellers. By embracing these five marketing techniques, you can differentiate yourself and pave the way for success.

1. Leverage Baton Rouge’s Unique Market

Baton Rouge offers a distinct real estate market with its own unique characteristics. Highlighting these features in your marketing can help attract buyers. Here’s how:

• Showcase Local Highlights: Baton Rouge is known for its vibrant culture, beautiful architecture, and thriving community. And according to Payscale, the cost of living in Baton Rouge is 3% lower than the national average. Highlight attractive aspects like these in your listings and marketing materials.
• Focus on Property Types in Demand: Understand the types of properties that are in high demand, such as family homes near good schools or modern apartments close to popular areas, like downtown or Mid City.
• Research Your Target Audience: Identify who is currently searching for homes. This could be families with young children searching for a home in a safe neighborhood. Or, this may be a family interested in purchasing a condo for their Louisiana State University student.

Using local insights not only appeals to potential buyers but also showcases your real estate marketing expertise for the Baton Rouge area.

2. Utilize Social Media for Hyper-Local Engagement

Social media is a powerful tool for real estate marketing in Baton Rouge. Platforms like Facebook, Instagram, and TikTok allow you to connect with the local community and potential clients. Here are some tips:

• Engage With Local Content: Share and comment on posts about local events, news, and attractions. Engaging with content from other local businesses and professionals can help build your network.
• Show Behind-the-Scenes: Share stories and create posts that show behind-the-scenes looks at open houses, client meetings, and neighborhood tours. This content builds trust and makes your presence more relatable.
• Use Hashtags: Hashtags can help increase the visibility of your posts. Consider using local hashtags like #BatonRougeRealEstate and #BatonRougeHomes or high-volume hashtags like #HomesForSale or #DreamHome. You can also include trending hashtags in your area to better reach your ideal clients.

3. Invest in Professional Photography and Videography

Visual content is crucial in real estate marketing. Physically or virtually staging a home and taking high-quality photos and videos can make or break a listing. Here’s how you can ensure your properties look their best:

• Hire Professionals: Consider hiring professional photographers and videographers who specialize in real estate. They can capture your properties in the best light with high-quality detail shots to entice your audience.
• Use Local Imagery: Include images of the neighborhood, nearby attractions, and community amenities like pools or parks. These visuals give potential buyers a sense of the area, not just the home.
• Highlight Unique Features: Make sure to capture any unique features or “wow factors” of the property, such as a beautiful garden, a spacious kitchen, or a stunning view.
• Utilize Professional Staging Teams: Hiring a professional house staging team to decorate and spruce up a space can make a huge difference in the final product of your content. 

4. Host Virtual Tours to Reach Wider Audiences

Virtual tours have become a staple in real estate marketing — especially since 2020 when 97% of homebuyers used the internet to find new homes. These online tours allow potential buyers to explore properties from the comfort of their homes. Here’s how to conduct effective virtual tours:

• Choose the Right Platform: Use video conferencing tools like Zoom or Skype to host live virtual tours. This allows for real-time interaction and questions.
• Prepare Thoroughly: Plan your tour route and points of interest. Make sure the property is well-lit and clean.
• Engage Your Audience: Provide detailed information about the property and answer questions during the tour. This interactive experience can help convert viewers into buyers.
• Consider 3-D Tours: Some platforms, such as Zillow, offer easy to use 3-D virtual tours that function similarly to street view on Google Maps. According to a study done in 2018 by Zillow, over ⅓ of shoppers see virtual tours as vital to their experience. 

5. Find Easy Ways to Keep Up With Your Client Base

Your real estate marketing strategy in Baton Rouge should promote more than the properties you show. It should build trust with your audience about the skills you have to offer. Staying in touch with your past and potential clients is an essential part of this process. Here are some ways to engage with your audience and build lasting relationships:

• Design Effective Business Cards: Ensure your business cards are well-designed and include all necessary contact information. Hand them out at every opportunity.
• Create Regular Email Campaigns: Send newsletters with market updates, new listings, and real estate tips. This keeps you top of mind with your clients.
• Consider Using CRM Tools: Customer Relationship Management (CRM) tools can help you keep track of client interactions and follow up regularly. From managing and sharing contracts to tracking performance, CRM software can help you stay organized and engaged.

Get Tips for Real Estate Marketing, Education, and More With Bob Brooks School

Implementing these real estate marketing tips can help you stand out in Baton Rouge’s competitive market. By leveraging local insights, using social media effectively, investing in visual content, hosting virtual tours, and staying connected with your clients, you’ll be well on your way to success.

Bob Brooks School is dedicated to helping real estate agents thrive. Visit our blog for professional tips, industry updates, and more. Or if you are searching for real estate post-licensing or continuing education, Bob Brooks is here for you. We offer convenient online classes led by an expert in the industry. Message us or give us a call at 225-292-7277 to enroll today!